Search Engine Optimization
What is it?
There’s a lot of tough competition to face on the internet. You might have the most usable website in the world with the most professional design, but how are people going to find you? Smaller companies generate as much as 70% of traffic to their website through search engines, so it’s vitally important to be as high as possible in search results. After all, when’s the last time that you used Google and clicked on anything but the first three results? Unless we’re looking hard for something hard-to-find, 75% of us generally stay on the very first page of results. Customers aren’t going to look hard for your company when they could just click on your competition.
Search Engine Optimization is a set of skills that we use at Fifth Tide to enhance your website for search engines to bring you higher in results. This can be done in a number of ways, from writing your pages with very specific keyword densities to rewriting navigation to be more readable to search engines.
How can it help your business?
The benefits of gaining ground in search engine result pages are obvious! The dropoff for clicked links is intense after the first couple results. If you aren’t in the top 3, you almost don’t exist to your customers! When small companies rely on search engine traffic to generate near three-quarters of their business, gaining a few places on major search engines can effectively double or triple their sales.
The sooner you optimize your website to place higher in search results, the sooner you can stop letting sales go to your competitors!
