SSL Certificate Registration
What is it?
Selling products over the internet is a growing trend as retailers discover the convenience to the customer of shopping from home. However, there are some less-than-ethical businessmen on the internet, and it can be a shady place. When you ask customers for their credit card information, you are asking them to divulge sensitive materials that in the wrong hands could cost them thousands of dollars worth of damage. They want to know that the information gets to you and only you, and not intercepted by a thief (like listening in on a phone call).
SSL is a powerful encryption tool that allows only you and the customer to know what's going on in the checkout process. It uses military-grade encryption that ensures nobody is listening in on the transfer of sensitive information. SSL informs the customer that the connection is encrypted, allowing them to relax and go through the checkout process without risk of identity theft.
How can it help your business?
If customers find their checkout process to be easy, secure, and fulfilling, this will of course increase chances of doing repeat business with you! If you allow customers to transmit credit card data over the internet without any means of encryption, how would it look upon your business if a thief intercepted your connection and hijacked your customers credit card data?
The hardest part about selling products over the internet is reducing the sense of risk involved from the customer buying a product they can't touch from a salesman they can't see. There are many ways to decrease this sense of risk, and having an SSL certificate that enables secure data transmission is one of them. It really shows that you care about the customers' personal information!
